Thrifting, consumer habits may help shift textile recycling challenges

Thrifting, consumer habits may help shift textile recycling challenges


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Thrift stores are a first line of defense against textile waste, and changing attitudes about thrifting and resale could help shape recycling systems and divert more material from landfills in the coming years, said speakers at the Northeast Recycling Council’s material reuse forum webinar on Tuesday. 

Secondhand clothing is playing a powerful role in U.S. textile export markets, which in turn influences how and when textiles end up in recycling streams, said executives from thrift stores and researchers from the National Institute of Standards and Technology.

A rising interest in thrifting, upcycling and clothing repair could help keep clothing in use longer, and when textiles are too worn out to wear, newer sorting technologies could help sort end-of-life textiles more effectively for better end markets, they said.

Here’s a few takeaways from the webinar:

Thrift stores: making landfill diversion look cool

Thrifting is not a new concept, but Americans have become more receptive to thrifting in recent years due to a combination of rising expenses, tariff concerns and economic uncertainty. There’s also the lasting effects of the COVID-19 pandemic, when people had more time to look through their closets for unwanted items to donate, said Giana Manganaro Cronin, associate director of retail for More Than Words, a nonprofit youth job training program in the Boston area. 

More Than Words uses its thrift stores as a key way to offer job training and provide stable jobs for the youth who participate in the program, she said. The organization used to sell used books, but a fresh wave of interest in secondhand shopping spurred by the pandemic prompted the nonprofit to switch to a thrift store model instead. 

“This was not only a crucial pivot for the environment and to keep more things out of the landfill, but also do well for our business and our young people too,” she said. 

The nonprofit’s thrift stores, called Boomerangs, offer a 98% margin compared to its previous 62% retail bookstore model, and Manganaro Cronin expects that to continue in the coming years. Gen Z shoppers are leading the trend, in part because reducing their environmental footprint is a core value for the demographic, she said. About 64% of shoppers in that age range look at resale options before buying new products, she said.

Young shoppers are expected to continue influencing this trend, said Uli Stosch, chief officer of strategic development for Planet Aid, a thrift store nonprofit that has collected and reused more than 2 billion pounds of clothing since its inception in 1997. 

Citing numbers from an annual resale report prepared by online thrift company ThredUp, she added that the U.S. secondhand apparel market grew 14% in 2024, and the market is anticipated to reach $74 billion by 2029.

The next step: labor-intensive export and recycling markets 

More Than Words and other thrift stores like it do their best to sell as many items as possible. But for items that can’t sell, the organization often partners with secondary buyers, such as wholesalers who have access to a broad range of additional secondhand markets, Manganaro Cronin said.

Stosch said thrift stores and other secondhand stores typically sell between 10% and 50% of their items, and a “small amount” ends up going in the trash — mostly soiled items not fit for wearing or using. 

Another portion gets classified as “mixed rags” and baled for export, where they are further sorted for more reuse, resale or recycling purposes, she said.

Many of these bales end up in Pakistan and Malaysia, where workers are trained to go through the time-consuming process of hand sorting each piece to separate out the quality clothes for resale while setting aside lower-quality textiles for other uses. 

“It’s very, very labor intensive to do this. You stand for long hours and have to pick through all the right things,” she said. Because it takes so much time to sort these items correctly, “there’s a limit to how much textiles we can process this way,” she said.



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