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Looking for winter road trip inspiration? We’ve found the best festive drive and you’re invited to ride along in the best seat in the house: the driver’s seat. Through the POV of the new BMW iX3.

Sit back and take in the snowy vistas of Austria framed through the Neue Klasse. From snow-capped mountain roads, twisty hairpins, frosted alpine trees to twinkling Austrian towns – every scene is a real-life winter wonderland.

�� Key Moments:
00:00 Intro – Getting into the new BMW iX3.
00:19 Kaunertal Glacier road.
06:23 Kaunertal Glacier road with lake views.
06:52 Snowy villages.
08:19 Tunnels with a view.
09:01 Mountain roads.
12:46 Mountain roads at dusk.
17:14 Festive town lights.
20:15 Night drive in Sport Mode.
21:36 Arriving home.

Immerse yourself inside the first vehicle of the Neue Klasse and the first-ever BMW Panoramic iDrive, powered by Operating System X. Watch on to see how interaction between driver and car has become seamless and intuitive, experiencing what driving can feel like in a digital, electric age.

From customisable modes, voice gesture-controlled intelligent personal assistant and an ergonomic Central Display that lies at the heart of the redefined design language, every drive is a personal expression of joy, feeling more BMW than ever before.

This is Freude am Fahren rewritten for the holiday season.