- Stitch Fix found that most moms have less than 30 minutes to get ready, and often put themselves last.
- The Drop Off Club includes Graphic tees and a cozy half-zip bring a little personality to your everyday mom uniform.
- “Favorite teacher” Styles that celebrate the teachers who help shape our kids’ lives.
- The popular brand Favorite Daughter capsule is available exclusively through Stitch Fix, along with fall collections from Z Supply, Alex Mill, and Dr. Scholl’s.
Stitch Fix + Favorite Daughter Lean into “Drop-Off” Looks this Fall
What does your school morning getting-ready routine look like? Mine looks like this when I’m heading into the office or a work meeting: Prep the fit the night before, iron or steam it, and have it ready to throw on. I give myself 15-20 minutes for hair and makeup. Other mornings, I pick up the tee of the week off the floor, throw on a baseball hat, and I’m out. While the latter isn’t ideal, as a former fashion editor, I firmly believe clothes can help you feel put together for your day, but when you spend your time getting the kids ready, it leaves us parents with only a few minutes.
And I’m not alone. Stitch Fix found that nearly 90% of moms skip part of their morning routine to get their kids out the door, while nearly 80% have less than 30 minutes to get ready. Not a shocker to most of us moms.
That’s exactly the reality Stitch Fix had in mind with its new limited-edition collection with Favorite Daughter, the fashion brand founded by uber-cool sisters Sara and Erin Foster. The collection features easy pieces that take you from school drop-off to the rest of your day without much thought. Ok, I’m down.
“As moms, we spend so much time managing everyone else’s schedule that getting dressed for ourselves becomes an afterthought,” says Sara Foster, co-founder of Favorite Daughter. “We wanted this collection to celebrate all the roles moms are playing in a single day, running the drop-off line, running the household, and championing the teachers who shape our kids’ lives all year long.”
Where does the Drop Off Club come in?
The Favorite Daughter capsule includes graphic tees and a cozy half-zip featuring the “Drop Off Club” moniker, along with “Favorite Teacher” styles that celebrate the educators who play such an important role in our kids’ lives. The pieces are designed to work with the things many of us already have in our closets—think your favorite jeans, easy sneakers and a bag big enough to hold everyone’s stuff—and still make you feel somewhat pulled together.
Psst…Check out Back to School, We’re So Back: The NY Parent Checklist for the School Year
And honestly, that’s the appeal. We don’t all need more clothes in our closets; We need clothes that work harder for us for the limited time we have to get dressed.
The Favorite Daughter collection is part of Stitch Fix’s larger fall assortment, which also includes exclusive collections from Z Supply, Alex Mill, and Dr. Scholl’s, giving shoppers more options for building an easy, everyday wardrobe.
The Favorite Daughter capsule, along with the other collections, is available exclusively through Stitch Fix, where clients can request pieces in their next “Fix” or shop the collections directly.
